Though, actually, contributing to the reduction of the industries which contribute to global environmental collapse in many cases means less expense on the services these industries provide. It is one thing to be a Hi-Tech theoretician and be excited about the possibilities of emerging technologies like super crystals or nano-microchips. It is another thing entirely to be an insatiable consumer who understands next to nothing about the technologies, but who eagerly acquires all and any of them, as long as they are the latest word in fashionable hardware. All those people who buy the latest generations of cell phones so that they can listen to music without ear phones while walking in a noisy street or riding a noisy bus are about as interested in technology as they are interested in music.
The case is the same with car users. With many cars are a luxury item; with others they are a critical status item. As many as a quarter of car owners worldwide do not own vehicles out of necessity, but as a way to conform. To won a car is not even always convenient or sensible, yet people will own cars, work double jobs and double shifts just to buy a second-hand Suzuki Esteem which they can then take out to the club around the corner.
By derivation, the same is true for related services. Promising industries like the Auto Shipping industry begin by offering real enough benefits. They work to perfect themselves, their services, and, inevitably, their marketing campaigns, and soon become not simply the sensible service to take advantage of, but a status symbol. When the symbol is generalized enough, not only the major names in the field, but even the smallest and least successful companies benefit from indiscriminate consumerism.
Despite certain measures to reduce the effect of heavy goods vehicles on the environment, heavy carriers increase in number as shipping industries grow in potential and popularity. Technologies are being invented to improve auto shipping, but the technology has not yet been invented which could undo the damage a single ro-ro ferry does to the sea and air in the course of a single job.
It may seem that environmental problems are not as yet apparent enough in the world for individual consumers to worry about. But the opposite is true. Heedless consumerism distracts from actual events only slightly outside the field of auto shipping by sea and land. Invasive species introduced by large cargo ships are estimated to cost the U.S. dozens of billions of dollars per year. Ballast water spreads bacteria, cholera of various strains, toxic algae, and voracious pests like the the Zebra Mussel. A single load of ballast water from a freight carrier can spread within a matter of years enough pests to destroy fishery, agriculture, tourism and recreational industries.
That the future of the auto shipping industry seems bright, one must realize, is not merely because the business takes its natural course, but because its marketing is successful. Before we know it, governments may impose technical and performance restrictions and charges for use on roads, vehicle types, and mass services precisely because business, right now, seems good.
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